The amount of data technology giant Samsara generates from fleets is enormous: every week it records information from more than 70 billion miles driven on its platform, creating around 10 trillion data points annually.


“The exciting thing about this is the ability to solve real-world problems,” says CEO and founder Sanjit Biswas.


“By using technologies like artificial intelligence to analyze this, we can use it to understand what good driving looks like, what risky driving looks like, and before accidents happen, we can coach drivers to break their bad habits, or now it involves looking at a mobile device or following closely.”


While these numbers are almost staggering, the company’s strategy is driven by a single ambition: staying focused on the customer, says Kiren Sekar, Chief Product Officer.


“As we get bigger, as we work on more products, as our team gets bigger, etc., there is always the risk that a company will become internally focused and think about itself,” he says.


“We’ve seen other companies do that, so we’re working very hard to say, ‘let’s make sure we maintain that focus and center of gravity towards our customers.’


“I think this is the biggest challenge and risk that all companies face as they grow, but I am confident that if we stay focused on the customer, all other areas will take care of themselves.”




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